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Search results 181 - 190 of 1468 matching essays
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181: Web Advertising – Is It Really Worth It?
Web Advertising – Is It Really Worth It? Web advertising, not to mention the Internet itself, is still relatively new and therefore provides marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have ... the concept of interactive marketing through the words: “Interactive marketing uses new technologies to overcome practical database and direct marketing problems whilst building more rewarding customer relationships.” The developments allowed by interactive marketing through the Internet focus mainly on how profitable market segments were identified and how these segments were reached. Interactivity allows the opportunity to track individual customer’s one at a time and to build individual relationships with each ... product he is buying, what its characteristics are, how he can expect it to perform, what alternatives he is faced with and why he should pay the asking price for it. Interactive marketing on the Internet provides an ideal medium for the satisfaction for all of the demands of today’s consumer. Online shopping is an element of interactive marketing that has found itself under the spotlight. Internationally, the Internet ...
182: Internet Gambling
Internet Gambling This essay will cover the subject of Internet gambling. Since this is somewhat of a new subject, my essay will include some speculation and guesswork on mine and others behalf. As of this moment the gambling industry is bigger than both the movie ... It's estimated that it grosses around $40 billion a year. Much of that goes to the government in some form or another. One of the many reasons people are starting to look toward the Internet is the fact that the companies can be based offshore and be free of taxes. The government can try to prosecute but the chances of them getting a conviction is highly unlikely, especially if ...
183: It And Retailing
IT AND RETAILING What is e-commerce? E-commerce is the buying and selling of products and services by both businesses and consumers over the Internet. Such practices have exploded over the last year as security has improved with more and more consumers now buying goods and services online. This coupled with the computer revolution of the late twentieth century has ... products online. An e-commerce site that is implemented well can significantly lower both order taking costs up front and also customer service after the sale has been made. For example being located on the Internet means that place does not enter into the marketing mix of an e-commerce company. As its customers will not visit the business, it means having a prominent high street location is no longer of ... benefits that firms encounter from locating on the web but what do the consumers get out of this? It is now far easier to collect market research and make reasonable comparisons as by using the Internet you have the ability to amass, analyse and control large quantities of specialised data. The Internet can give the opportunity for customers to try before they buy. For example the online record store Klik- ...
184: The Brokerage Industry and The Internet
The Brokerage Industry and The Internet It is a new day on Wall Street. The Internet is changing the way the brokerage industry does business. Today more and more investors are electing to trade via the Internet and avoid contact with a broker all together. Are the days of the large full service broker over or will there be a compromise between full service and self-direction? Has the rapid advancement ...
185: Internet Access: Flat Fee vs. Pay-Per-Use
Internet Access: Flat Fee vs. Pay-Per-Use Most Internet users are either not charged to access information, or pay a low-cost flat fee. The Information SuperHighway, on the other hand, will likely be based upon a pay-per-use model. On a gross level, one might say that the payment model for the Internet is closer to that of broadcast (or perhaps cable) television while the model for the Information SuperHighway is likely to be more like that of pay-per-view T.V. "Pay-per-use" environments ...
186: Web Radio
Web Radio Instant global radio, or Web radio, is the latest manifestation of the Internet s multimedia successor, the World Wide Web. Improved technology and content are turning Web radio into a mass medium. (Hickman 30) The Web radio concept is mainly underlined by the concept of Webcasting, or broadcasting station content over the Internet. Online users who visit the Web pages of Webcasting stations can find archived and live audio covering news, business, sports, and many different types of music. (Thomas 38) Although the most prominent reason for the ... Web radio activity is advancement in related technology, there are multiple other reasons. The key has been the development of software that allows a digital recording stored on a computer to be transmitted over the Internet and played instantly and continuously as it is received by the listener s computer. (Your Very Own 516) This technique is known as streaming, and was pioneered by RealNetworks. In the streaming process, the ...
187: Internet In Our Lives
A new day on Wall Street. The Internet is changing the way the brokerage industry does business. Today more and more investors are electing to trade via the Internet and avoid contact with a broker all together. Are the days of the large full service broker over or will there be a compromise between full service and self-direction? Has the rapid advancement in ... services. These discount firms utilized new computer technologies to process trades and opened up investment opportunities for many that would not have previously considered purchasing securities. With improved IT capabilities and the introduction of the Internet the discount brokers were able to open the door even further by reducing trading costs and developing user friendly platforms for investors. The Brokerage industry is one driven by quality customer service and high ...
188: The Software Industry Report
... profitability and efficiency. 2.0 I have taken information from various sources, these include extracts from the Independent, Economist, Computer Business Review and the MINTEL reports for 1996 and also from various sites on the Internet. 3.0 Software is an extremely Labour intensive activity and therefore it is essentially a 100% value adding process. It could possibly be labelled as a unique commercial phenomenon, but it requires much maintenance and ... the capital value of the firm or the turnover by merger or internal expansion. 4.2 The Threat Microsoft and its empire is under threat. The two major threats being: 1. Netscape Communication - with the Internet revolution. 2. Sun Micosystems - the inventor of the new programming language for the Internet called Java. 4.2.1 The Internet is basically a way of linking multimedia documents around the world over a massive network of computers, and the revolution is expected to alter the software industry ...
189: Computers And Marketing
... allow limited forms of feedback on the part of the customer. For several years a revolution has been developing that is dramatically changing the traditional form of advertising and communication media. This revolution is the Internet, a massive global network of interconnected computer networks which has the potential to drastically change the way firms do business with their customers. The World Wide Web is a hypertext based information service. It provides ... product and market analysis, rapid information access, wide scale information dissemination, rapid communication, cost-effective document transfers, expert advise and help, recruiting new employees, peer communi-cations, and new business opportunities. The usefullness of the Internet or WWW depends directly on the products or services of each business. There are different benefits depending upon the type of business and whether you are a supplier, retailer, or distributor. Lets examine these in more detail. Finding new clients and new client bases is not always an easy task. This process involves a careful market analysis, product marketing and consumer base testing. The Internet is a ready base of several million people from all walks of life. One can easily find new customers and clients from this massive group, provided that your presence on the internet is known. ...
190: America Online To Unveil Flat Fee For Internet Access
America Online To Unveil Flat Fee For Internet Access The Internet is becoming more popular and more widely used, and the Market for internet access is growing rapidly. To stay competitive in this fast-moving industry, America Online has announced that they will switch their price plan for internet access.to a flat-fee rate of $19.95 ...

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