1.0 Through this report I am aiming to examine the software industry on an international scale. It is an in depth analysis of an industry strongly dominated and influenced by a powerful monopoly, examining the following; a) The market structure, its history, potential competition and its trends. b) The industry’s conduct in terms of advertising, pricing policies, branding, merger activity, with particular focus on the main player. c) The industry’s performance in terms of innovation due to new technology and the changing environment as well as profitability and efficiency. 2.0 I have taken information from various sources, these include extracts from the Independent, Economist, Computer Business Review and the MINTEL reports for 1996 and also from various sites on the Internet. 3.0 Software is an extremely ....

Number Of Pages: 10

Number Of Words: 2681

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