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Search results 221 - 230 of 1900 matching essays
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221: Advertising And Promotion Campaigns Of Coca-cola In The Euro
... sales success through local penetration. EU Promotional Campaigns 2 Coca-Cola uses a multitude of promotional vehicles to attract new coke drinkers and retain current ones. One of the strongest promotional venues has been through television and sporting events (mainly soccer) but in the nineties the internet is strongly becoming a popular means to increase promotions. Sports Promotion Coke takes a global approach to its sports promotion. In 1997 they established ... of the different sports that Coke sponsors worldwide.5 This global coordination effort helps to oversee major marketing campaigns, however it also still allows unique advertising techniques and messages to be conveyed in each country. Television Recently, Coca-Cola has hired the services of TeleVest, a New York media agency specialized in purchasing television airtime, to select and locate TV series to purchase or sponsor in order to more effectively reach European television viewers. By purchasing programs, Coca-Cola will be able to license them to various markets ...
222: Teenage Sex
... of the culture and there's not a kid in the world who can avoid it." (Meier, 1994, p. 7). Teenagers are surrounded by some sort of sexual connotations all the time. Whether it is television, radio, school, or even the Internet, teenagers are hearing the affects of sex on our society. The price that teenagers pay for being sexually active greatly outweighs any advantages. The period of puberty occurs somewhere ... cause these variations. Teens begin to experiment with the opposite sex by hugging, kissing and other forms of sexual expression. People are capable of creating babies as soon as puberty begins. Teens also watch more television and listen to more music developing their own unique personalities. According to one study, about 65,000 sexual acts or comments on prime-time television occur every year (Meier, 1994, p. 9). In the movies or on television, the actors and actresses make sex look easy, fun and glamorous. It appears to be something everyone is doing. On television ...
223: Effects of Media and Pornography
Effects of Media and Pornography The first forms of media were scribes and messengers on horses, bringing small villages important news. Then came radio, used for entertainment as well as news. Television evolved from radio, adding sight to sound. Now in the modern world, the internet has become a popular source for media purposes. Unfortunately, most of what is broadcast in the news today is with reference to the chaotic condition of our planet. The news on television id not the only type of media taking the criticism of society. Other forms of mass media, specifically television programs and movies containing pornography have been heavily criticized. Do pornographic movies and television increase violence against women? The key idea here is that the mass media does not cause undesirable social behavior and, ...
224: How Technology Effects Modern America
... Process in The U.S. The advance of mass communication is natural in a technologically advanced society. In our country's short history, we have seen the development of the printing press, the radio, the television, and now the Internet; all of these, able to reach millions of people. Equally natural, is the poisoning and corruption of these medias, to benefit a few. From the 1950's until today, television has been the preferred media. Because it captures the minds of most Americans, it is the preferred method of persuasion by political figures, multinational corporate advertising, and the upper 2% of the elite, who have an interest in controlling public opinion. Newspapers and radio experienced this same history, but are now somewhat obsolete in the science of changing public opinion. Though I do not suspect television to become completely obsolete within the next 20 years, I do see the Internet being used by the same political figures, multinational corporations, and upper 2% elite, for the same purposes. At this time, ...
225: John McCain
... less government regulation, tax reductions, local oversight of education…"("The Issue: Senator John McCain "). McCain has endeavored to fulfill his dream by creating a web site devoted to his campaign, giving numerous speeches, running many television ads and appearing on various television programs. An integral part of his campaign has been to reach the less reliable, harder to attract youth vote. America's youth today is disenchanted with the political system. Two-thirds of young Americans don ... has made a real effort to reach out to young people…he enjoys meeting youth and discussing real issues that effect us every day" ("Students 4 Dole"). McCain is enticing young voters with his numerous television appearances, advertisements and magazine covers. Newsweek and Time both gave McCain covers and tried to expose the "real McCain" by describing his war experiences, volatile history, and his plans for the presidency. The "Weekly ...
226: How Technology Effects Modern America
... Process in The U.S. The advance of mass communication is natural in a technologically advanced society. In our country's short history, we have seen the development of the printing press, the radio, the television, and now the Internet; all of these, able to reach millions of people. Equally natural, is the poisoning and corruption of these medias, to benefit a few. From the 1950's until today, television has been the preferred media. Because it captures the minds of most Americans, it is the preferred method of persuasion by political figures, multinational corporate advertising, and the upper 2% of the elite, who have an interest in controlling public opinion. Newspapers and radio experienced this same history, but are now somewhat obsolete in the science of changing public opinion. Though I do not suspect television to become completely obsolete within the next 20 years, I do see the Internet being used by the same political figures, multinational corporations, and upper 2% elite, for the same purposes. At this time, ...
227: HDTV
... sports. Whoever creates these programs have the intention of letting somebody else watch them. Today in America our current broadcast standard is a 525 line/60 field per second based system called the NTSC (National Television systems Committee) . This committee was established to insure order in the development process within the industry that would be accepted by the FCC. This standard was created in the 40's and 50's. Each ... durable way of transmitting information for 50 years. But with today's technology, a new standard has been in the works, HDTV. In September 1992 NBC's WRC-TV in Washington DC became the first television station in the country to send HDTV signals over the air waves. WRC- TV's general manager then stated, "With advanced digital high-definition television, viewers will experience unmatched picture quality and superior sound resolution." There are many pro's and con's regarding having HDTV as the new standard. Not all broadcasters are interested in HDTV at all. ...
228: Jim Henson
JIM HENSON Jim Henson was born on September 24, 1936, in Greenville, Mississippi. He moved to Maryland in fifth grade and throughout his childhood had a strong interest in both art and television. His grandmother was very supportive of his interests and constantly encouraged him to use his imagination. In 1954 Jim started in television performing puppets on a local channel’s Saturday morning program. The next year, while studying at the University of Maryland, he was given a five-minute show called Sam and Friends which aired twice a ... famous Muppet of all, Kermit the Frog, was introduced along with Miss Piggy, Rizzo the Rat, Rowlf the Dog, Fozzie Bear, and of course Gonzo the Whatever. The Muppet Show became the most widely viewed television program in the world. From this show many movies and spin-off television shows have been produced. Jim Henson died in 1990 from pneumonia right after his last project for Muppet Vision 3-D, ...
229: Gangs
... are not strong enough to make kids do things that are strongly against their morals. One of the ways that kids morals are bent so that gang violence becomes more acceptable is the influence of television and movies. The average child spends more time at a TV than she/he spends in a classroom. Since nobody can completely turn off their minds, kids must be learning something while watching the TV. Very few hours of television watched by children are educational, so other ideas are being absorbed during this period of time. Many shows on television today are extremely violent and are often shown this from a gang's perspective. A normal adult can see that this is showing how foully that gangs are living. However, to a child this ...
230: Mass Media, Sex, and Pornography
Mass Media, Sex, and Pornography It started by way of messengers and scribes, evolved through the presentation of newspapers and radio, brought us together with television, and now serves us world-wide via the ever-popular Internet. It is the mass media, and even from the earliest days of its existence, it has contributed greatly in ways that both enlighten and ... is broadcast or transmitted in the news today is with reference to the chaotic condition of our planet, or something else that society as a whole sees as detrimental or damaging. But the news on television is not the only type of media taking the criticism of society. Other forms of mass media, specifically movies and television programs containing pornography and violence have been heavily criticized. The underlining concept to be debated here is that society is negatively influenced, specifically, by these images of pornography and the result is increased violence ...


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