Irving Penn has always strived for the best presentation of his work, he has become a master printer, revitalizing the platinum-palladium process as well as working with new techniques. The combination of innovative photography and meticulous printing has made Irving Penn one of the most significant photographers of the twentieth century. "Photographing a cake can be art," Irving Penn said when he opened his studio in 1953. Before long he was backing up his statement with a series of advertising illustrations that created a new high standard in the field and established a reputation that has kept him in the top bracket ever since. Penn has won renown as much in editorial photography as in advertising illustration, and his innovations especially in portraits and still life have set him apart stylistically. In later years, he turned to television commercials a....

Number Of Pages: 4

Number Of Words: 1060

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