Reebok International Ltd. BUSINESS SUMMARY I. General Background Information Reebok International Ltd. is a worldwide sports and fitness company influencing the athletic lifestyle of the world since 1895. The story of Reebok International Ltd. began in Victorian England when Joseph William Foster created the first known running shoe with spikes for members of his local running club. Mr. Foster had a victorious clientele of distinguished athletes through his company J.W. Foster & Sons. With the ability of being an aspiring entrepreneur, Mr. Foster handcrafted shoes for affluent runners during his time. Foster's grandson's later expanded their grandfather's visions of igniting a passion for winning, to do the extraordinary, and to capture the consumer's heart and mind. They later transformed J.W. Foster & Sons into Reebok International Ltd., named after an African gazelle du....

Number Of Pages: 7

Number Of Words: 1790

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