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Essay Galaxy - Mcdonaldization Of Society
McDonaldization of Society
In today's' complicated and ever changing society, we often try to achieve a sense
of stability and familiarity around us. One way our culture has tried to make life a little
easier is by implementing a function now know as "McDonaldization". McDonaldization
is defined as "the process by which the principles of the fast food restaurant are coming to
dominate more and more sectors of American society as well as the rest of the world." (1)
The success of McDonalds, and of McDonaldization as a whole, is due to four basic
factors--efficiency, calculability, predictability, and control.
One of the first functions of McDonaldization is efficiency. Efficiency means
choosing the optimum means to an given end. In our society, people like to have things
go as quickly and as smoothly as possible, but they do not wan....
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Number Of Pages: 8 |
Number Of Words: 1974 |
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