Radio and Television Advertising We are constantly surrounded by advertising. From bus stop benches to televsion commericals. Everywhere we lookd something is being advertised. Two of the best ways to advertise are radio and television. These two mediums affect virtually everyone. Most of us listen to the radio or watch televison at some point each day. Because of this, many of us are able to remember products by the jingles or slogans that are used. An example of this is the slogan for Charmin tissue. Anytime you see Mr. Whipple you think of Charmin, and the slogan "Don't squeeze the Charmin." This type of advertising keeps the products in the mind of the consumer. Therefore, when the consumer goes to the market, he will reach for the Charmin. Before deciding which medium youshould advertise in, there are some que....

Number Of Pages: 3

Number Of Words: 680

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