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Essay Galaxy - Buying A Baskin-Robbins Franchise
Buying A Baskin-Robbins Franchise
We chose to buy a Baskin-Robbins franchise. As ice cream fanatics,
we felt that this franchise would appeal to a wide age range. Because of
this wide audience, the hopes for success are greater. Baskin-Robbins is a
major part of Allied Domecq, a company with interests in Food Manufacturing,
Retailing, Brewing, and the Wholesale of spirits and Wines.
Ever since it was founded in 1945, the Baskin-Robbins concept has
been a simple one-- to provide customers with 31 flavors, one for each day
of the month. Because of the rich quality of the ice cream the customers
demanded more flavors. The current flavor list had over 700 flavors. The
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